Barcelona is a prominent tourist destination worldwide. The city has a great deal to offer, so how it is presented to the world is of essence. Presentations are the core elements of communication, but many times the preparation of these is left to professionals in other fields. Aware of this, the Department of Tourism of the Barcelona City Council asked us to design a presentation to enhance the Barcelona brand and its international projection.
The communications firm Alpinista Samurai took care of the presentation’s verbal narrative and we were in charge of the art direction and photography. Together we created an editable document that the Department can easily update itself. Well-selected, full screen images with a good live explanation was all Barcelona needed to convince.