Bonaparte is an audio-visual production company specialising in advertising, films and music videos, with head offices in Barcelona, Madrid and London.
We had to create a sufficiently powerful corporate identity to make a new company stand out in a market where the competition is very well positioned. Playing in our favour was a highly suggestive name, so our creative search was focused on finding a graphic element that would subtly make reference to the well-known emperor. This is how we came up with the idea of using Napoleon Bonaparte’s characteristic sash in the logo. We designed a very versatile logo, which allowed us to adapt it to the many formats required by different digital platforms.
We also designed the website as a platform to show the company’s most recent work.