The FAD (Fomento de las Artes Decorativas – Promotion of the Decorative Arts) Observatorio de Diseño (Design Observatory) is a self-governed space created to reflect, debate and disseminate the intersections of design with business, the public sector and the experience of users.

In 2009 and 2010 the Observatorio published studies on the integration and economic impact of design in Catalan companies. We needed to make a very dense text legibly attractive, so we came up with the idea of an ordered system of infographs to visually represent the data highlighted by the study.