Eclectia: A Panorama of the National Contemporary Video Clip is a collection of pieces compiled by Luis Cerveró, video director for Los Planetas, Niños Mutantes or Sonic Youth. It includes a mix of 18 indie and mainstream video clips produced in Spain over the last decade. The enclosed booklet explains the careers of each of the 18 directors and describes the mix of styles and variety of points of view among them.
To create its identity and design its packaging we decided to use a 19th century encyclopedic and scientific language intended to comprehensively catalogue the strange world composed by these Spanish filmmakers. From the combination of content and container there resulted a very modern, artistic and unique packaging design.