The CCCB (Centre de Cultura Contemporània de Barcelona / Barcelona Contemporary Culture Centre) promotes its extensive film archive, which is open to the public, as well as its cycle of screenings. We created an identity that is applicable not only to the permanent archive, but also to the different thematic cycles to be shown during the year. It was important that any of the posters be identified with this branch of the CCCB to consolidate this service that had been unexploited until now.