L’Altra Editorial is an independent Catalan literary publishing company born in 2014, with the aim to make unassuming, non-elitist books We at Duró proposed a cover design where the common denominator is huge letter type combined with an illustration art direction that lives side by side with it without competing. This is where our collaboration with the illustrator Kavel Rafferty became indispensable to create the collection’s distinctive style. The result has been covers that shout out at book stores without causing a fuss. An enthusiastic style that is a direct consequence of the publishing company’s philosophy.