The band Giullia y los Tellarini explained to us that the success of its music across Europe was met with certain confusion regarding its image during live performances. Most audiences perceived them to be a band playing exotic and elegant music. So, they asked us to restyle their image in keeping with this perception and reality.

We created an identity with a 180° turn in tone as well as scope of change, from art direction to style design. We proposed different mood boards and worked together with the band until we found the style we were looking for: one in line with the Italian "mamma" and her crew.