Ignasi Fontvila, a verbal identity expert with over 20 years of experience, needed an identity for “Nameworks”, his agency devoted to company and product naming.
We designed its corporate image based on quotation marks to visually reassert the company’s personality and business traits. Other visual elements: cut out images without any colour other than black ink on a white background. We achieved a neutral identity where the product is always the main character, that is, the names created by Nameworks.
In view of the agency’s extensive client portfolio, we created an ad copy that underscores the importance of good naming, regardless of business size. Big or small, you need a name.