Yo, también (Me, Too) is the picture for which Lola Dueñas and Pablo Pineda received the San Sebastian Film Festival’s Silver Shell.

Alicia Produce assigned us the job of creating a graphic identity for the promotional campaign with the aim to attract audiences to the theater, but detract attention from the pivotal figure of the film: its leading actor, Pablo Pineda, who has Down Syndrome.

The art direction was oriented towards a very clear image, where the complicity between the main characters is set off in a still photo taken from the shoot. We focused on the character’s wish to be normally integrated into society and designed the film’s pressbook based on the “equal” sign and the inside of the book was cut in half so the stories and photos of the two characters would mingle.