Adara Venture Partners is a Spanish venture capital firm that manages funds for temporary investment in the seed or start-up stage of technology companies created mainly in Spain. Adara persuaded several Silicon Valley multinational corporations to acquire Spanish companies, in which it had invested, enabling these companies to make the jump to this global technology centre.
Adara already had a logo. The next step was to create a website that could serve as a platform to explain the company’s business. We had to find a verbal identity to express complex concepts in a clear, powerful and attractive way. So, we created a series of advertising copies for each section of the site, combined with an art direction that would help to understand the different concepts. The result was the creation of a very commercial website that helped the company to position itself in the venture capital market.