The photographer Mariano Herrera (Buenos Aires, 1970) needed a new approach to his identity to consolidate his image as a trendsetter in his field.

We designed his corporate identity and the marianoherrera.com website with a language that is direct and personal, without being invasive, emphasizing the prominence of his work over design. We also collaborated extensively in publishing criteria with Petek Sketcher, Monocle magazine’s Photo Director.