Pertegaz, prestigious fashion and luxury brand originally started by the coutourier Manuel Pertegaz in the 1940s needed a new identity for 'Pertegaz Diagonal Studio', its prêt-a-porter line. This sub-brand, akin to all the values associated with the firm, needed to transmit the quality, tradition, soundness, prestige and seduction typical of Pertegaz.

The logo we designed accomplishes three objectives: it coexists perfectly with the Pertegaz brand, it can be adapted to any kind of material or support (including textiles) and it renews the brand’s distinguished personality.