The Excitements, a R'n'B and early Soul band, engaged our services to design its logo and apply its brand to promotional items.

The lettering was created on the basis of concepts related to the band’s name and Black music of the early sixties: movement, energy, intensity, vitality. This consistency between the band’s narrative and the graphic universe of the time have given the brand a great deal of solidness.

Logo adaptations to merchandising items such as T-shirts or cloth bags work well and opened the way to new chromatic combinations.